Carl has 20+ years’ experience in multimedia, direct response, digital, copy writing, marketing, advertising, branding
and producing short-form TV commercials & long-form TV infomercial’s, multi-channel media distribution, and client
Mr. Dawson has a deep understanding of Lead Generation via multimedia Direct Response, Media Production,
Multi-channel Distribution and enablement such as English & Spanish TV and Radio, International Media, Mobile
Marketing, Online Marketing, VOD, Pay Per Click, Pay Per Call TV Advertising and other interactive platforms.
Carl has developed 100s of lead generation proven performance-based ad campaigns (many on a pay per
response) & conducted lead platform management delivering 1000’s of TV generated calls daily with turnkey
optimization in many lead gen verticals such as; Equity Crowdfunding, Products, Beverage, Mortgage, Insurance,
Travel, Health, Rehab, Home Base Business, Tax Relief, Debt Relief, Loan Modification, Credit Repair, Payday
Advances, Tort Litigation and more.